Portrait of Adeshina Ola

SEO, AEO & Conversion Strategy Built Around How People Search and Choose.

I'm Adeshina Ola, an SEO, AEO and Conversion Strategist with 5+ years of experience helping SaaS, B2B and eCommerce brands improve search visibility, build useful content and create clearer paths from discovery to action.

I bring together search-intent research, audience understanding, AI-search visibility and conversion-focused copywriting. My work connects what people are looking for with what a business needs to communicate, so the right visitors can understand the offer and make a confident next move.

35%+Organic traffic growth
30%Average keyword ranking improvement
3×Featured snippet wins
25%Lead conversion lift

Good search strategy connects visibility to the next business action.

I solve the gaps between being found and being chosen.

Search visibility, AI discoverability and conversion strategy work together when the customer journey is treated as one system.

Low search visibility

Search intent, keyword opportunities and content structure create clearer paths to organic discovery.

Low AI discoverability

AEO and AI-search thinking help useful information become easier for answer systems to understand and surface.

Unclear messaging

Audience research and positioning turn complex offers into clearer reasons to care and act.

Traffic that does not convert

Search-focused content is connected to persuasive copy, landing pages and conversion intent.

Understand the problem. Find the signal. Build the path.

  1. Understand

    Audience, offer, competitors, business goals and customer problems come first.

  2. Discover

    I examine search intent, SERPs, keywords, questions, competitors and content gaps.

  3. Build

    I structure content and messaging around what people need to know, believe and do next.

  4. Optimize

    I refine for SEO, AEO, readability, authority, user intent and conversion.

Experience, tools and credentials

Experience
5+ years writing for search and conversion.
Works with
SaaS, B2B and eCommerce brands.
Tools
GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights, Surfer, AnswerThePublic, Perplexity, ChatGPT, HubSpot, WordPress, Shopify, Framer.
Certified in
14+ certifications, including AEO Fundamentals, Semrush, HubSpot, Digital Marketing, Copywriting and Ahrefs Marketing Platform Certification.

Trusted for clarity, strategy and reliable execution.

“I had the pleasure of working with Adeshina Ola as a copywriter on various projects, and she consistently exceeded expectations. Adeshina has a remarkable ability to craft compelling and engaging copy that resonates with target audiences. Her expertise in understanding the brand voice and adapting it to various platforms was key in elevating our messaging. In one particular project, her copywriting played a significant role in increasing our customer engagement by 30%, with notable improvements in both click-through and conversion rates.”
“Adeshina Ola is a talented SEO and content writer with a strong eye for strategy, clarity, and detail. Her work demonstrates a solid understanding of SEO, AEO.”
“Adeshina Ola will help you get set for business investment and development of strategies that will help you win the heart of your investors.”

Ideas, frameworks and practical search thinking.

A central home for content, frameworks and practical thinking across search, AI visibility, copywriting and content strategy.

Open the content hub

Have a search or conversion problem worth solving?