Apex & Oakhaven

The problem

Apex & Oakhaven had keywords, competitor pages and content ideas but no plan connecting them. Without a topic structure, new content would compete with itself instead of building authority, and nobody would know which of the 20+ priority keywords to target first.

Research & diagnosis

I researched keyword opportunities for the brand and analysed competitor gaps in search. The brand had keywords, competitor pages and content ideas, but no plan connecting them.

Strategy

I planned topical authority across connected content themes, so new content builds on existing pages instead of competing with them, and so it is clear which of the 20+ priority keywords to target first.

The solution

I built a search-led content strategy around keyword opportunities, competitor gaps, topical authority and on-page optimization.

What I implemented

1. Researched keyword opportunities for the brand.
2. Analysed competitor gaps in search.
3. Planned topical authority across connected content themes.
4. Applied on-page optimisation to the content plan.

Illustrative targets

These figures are planning targets for this concept or independent project, not measured client results.