GEO / LLM Visibility
A visibility project exploring how content can be structured and evaluated for discovery, citation and representation in AI-generated answers.
The problem
Kanbanq, a project-management SaaS concept in this audit, needed to understand whether it appeared when buyers asked AI tools which project-management software to use, which competitors were surfaced instead and which pages could better answer those questions.
Research & diagnosis
I treated AI visibility as a prompt-level discovery problem. The review considered buyer questions, competitor mentions, answer coverage and the content signals that could make a brand easier for answer systems to understand.
Strategy
I built an actionable visibility review around the questions buyers ask, the alternatives they compare and the evidence or explanations missing from the brand's own content.
What I implemented
- Mapped 20+ buyer-prompt opportunities for project-management software.
- Reviewed competitor representation and citation opportunities across relevant prompts.
- Identified content gaps around entity clarity, questions and answers, comparison content and supporting evidence.
- Organised findings into practical content and visibility recommendations.
Evidence & outcomes
Independent audit project. Prompt coverage and citation opportunities are audit outputs, not a measured increase in AI visibility.
Project context & my contribution
Independent project. This work demonstrates my approach to evaluating AI-search visibility and turning findings into content recommendations.