Google Ads Campaign

The problem

An unstructured campaign spends budget on searches that were never going to buy. Reaching a 4× return on ad spend required keyword themes separated by intent, negative keyword groups to block irrelevant clicks, and ad copy that matched the landing page.

Research & diagnosis

I looked at where an unstructured campaign wastes budget: searches that were never going to buy. Reaching a 4× return on ad spend meant separating shoppers by intent.

Strategy

I planned the campaign around search intent: keyword themes grouped by intent, negative keyword groups to block irrelevant clicks, and ad copy that matches the landing page the visitor arrives on.

The solution

I structured campaign thinking around search intent, keyword themes, negative groups, ad copy and landing-page alignment.

What I implemented

1. Structured the campaign around search intent and keyword themes.
2. Set up negative keyword groups.
3. Wrote the ad copy.
4. Aligned the ads with the landing page.

Illustrative targets

These figures are planning targets for this concept or independent project, not measured client results.