Sephora Luxury Perfume
Luxury fragrance content built around discovery, education, product relevance and the journey toward a signature scent.
The problem
People cannot smell a perfume online and often lack the vocabulary to describe what they want. The content had to meet searches like finding a signature scent or a fragrance for an occasion, and guide shoppers toward a relevant product.
Research & diagnosis
I looked at how people search for fragrance: they cannot smell a perfume online and often lack the vocabulary to describe what they want, so they search for a signature scent or a fragrance for an occasion.
Strategy
I mapped content to those searches, linked each piece to relevant products and added educational content, so shoppers are guided through the decision journey to a signature scent.
The solution
I built content around search intent, product relevance, education and the decision journey.
What I implemented
- Mapped the content to search intent.
- Linked each piece to relevant products.
- Added educational content for fragrance shoppers.
- Structured the content around the decision journey to a signature scent.
Illustrative targets
These figures are planning targets for this concept or independent project, not measured client results.