Competitor Analysis

The problem

Competitors were outranking the brand, but a long list of their keywords and page-speed scores does not tell a team where to act. I turned SEO and PageSpeed evidence into 20+ specific gaps, ranked by opportunity.

Research & diagnosis

I collected competitor and search evidence, then added PageSpeed evidence for each competitor. A long list of competitor keywords and speed scores does not show a team where to act.

Strategy

I organised the evidence into an opportunity framework: gaps ranked by opportunity, so a team can see which of the 20+ gaps to act on first.

The solution

I combined competitor, search and performance evidence into an actionable opportunity framework.

What I implemented

1. Collected competitor and search evidence.
2. Added PageSpeed evidence for each competitor.
3. Organised the findings into an opportunity framework.
4. Published the report live.

Illustrative targets

These figures are planning targets for this concept or independent project, not measured client results.