All work
Independent project
  • Search Experiment

JavaScript SEO

A hands-on test of how JavaScript affects content visibility, crawlability and internal links, using before-and-after rendering evidence.

The problem

On JavaScript-heavy pages, text and navigation links can appear for visitors but be missing from the raw HTML, so search engines may not index that content or follow those links. I compared source and rendered pages to find which priority content and links were at risk.

Research & diagnosis

I built a test page whose content depends on JavaScript and compared the rendered page with the raw page source. I also tested how internal links behave when JavaScript renders them.

Strategy

I treated the question as one of risk: which priority content and links exist only after rendering, and so may not be indexed or followed. I recorded before-and-after evidence to show the visibility impact.

The solution

I tested rendered versus source content and internal-link behavior to understand the visibility impact.

What I implemented

  1. Built a test page whose content depends on JavaScript.
  2. Compared rendered content with the page source.
  3. Tested how internal links behave when they are rendered by JavaScript.
  4. Recorded before-and-after evidence of the visibility impact.

Illustrative targets

100%Priority content render
+20%Crawlable signals
100%Critical links accessible

These figures are planning targets for this concept or independent project, not measured client results.

Have a search or conversion problem worth solving?