KPI Blueprints
A measurement framework connecting search visibility, AI visibility, competitors, content performance and business outcomes.
The problem
A team can report rankings, AI mentions, competitor movements and content traffic without being able to explain whether those signals are contributing to business outcomes.
Research & diagnosis
I mapped measurement across six stages, from search and AI visibility through engagement and conversion, so teams can see how leading indicators relate to the outcomes they care about.
Strategy
I used a connected measurement model rather than treating rankings, AI mentions, traffic and leads as disconnected reporting exercises.
What I implemented
- Created a six-stage measurement framework.
- Connected search visibility, AI visibility, competitor activity, content performance and business outcomes.
- Defined three AI visibility KPIs within the broader framework.
- Organised the framework into 19 practical pages for reference and implementation.
Evidence & outcomes
Independent framework project. These figures describe the framework's scope, not measured client performance.
Project context & my contribution
Independent project. This framework demonstrates how I connect search and AI visibility indicators to business-focused measurement.