Google Ads Campaign Optimization

The problem

Nova Core Computers needed a well-structured Google Ads campaign to reach potential customers searching for computers and related products, with relevant targeting and compelling ads to support its advertising goals.

Research & diagnosis

I reviewed how the Nova Core Computers campaign was set up: whether the keywords matched what people searching for computers actually type, whether the ads gave a clear reason to click, and which of Google's recommendations were still open in the account.

Strategy

I focused on relevance first, then structure. I tightened keyword targeting and ad copy, added assets that give searchers more reasons and routes to act, and treated Google's recommendations as a checklist to work through.

The solution

I optimized the campaign by refining keyword targeting, improving ad copy, adding relevant assets such as sitelinks and callouts, and implementing Google’s optimization recommendations to strengthen campaign relevance and structure.

What I implemented

1. Refined keyword targeting for searches around computers and related products.
2. Improved the ad copy.
3. Added relevant assets such as sitelinks and callouts.
4. Reviewed every Google Ads recommendation and applied the ones that improved relevance, structure, and reach, reaching a 100% Optimization Score.

Outcomes

Achieved a 100% Google Ads Optimization Score for Nova Core Computers by addressing the recommendations shown in Google Ads. This helped ensure the campaign was set up to better reach people searching for computers and related services, giving the business a stronger starting point for attracting customers and generating inquiries.

The 100% score reflects campaign optimization. Clicks, conversions, and sales will be measured using actual campaign data.