Meta Ads Campaign
Instagram advertising campaign for Queen Braids Studio, built around engaging visual content to grow brand visibility and attract customers in Novi Pazar.
The problem
Queen Braids Studio needed engaging visual content to capture audience attention, strengthen brand visibility and attract potential customers in Novi Pazar.
Research & diagnosis
I looked at the goal of the Queen Braids Studio campaign: capture attention, strengthen brand visibility and reach potential customers in Novi Pazar. Short-form video was the format best suited to showing the brand's work to that audience.
The solution
My work featured in the studio's Instagram advertising campaign, contributing to the creative presentation used to communicate the brand's message and engage its target audience in Novi Pazar.
Outcomes
The campaign generated 15,048 views from 587 viewers, with measurable engagement that helped increase the studio's visibility among potential customers in Novi Pazar and bring more customers to the business.
