Nova Core Computers(formerly Ibisky)
Conversion-focused landing-page messaging for a computer sales and service brand, built around the customer's laptop-buying decision.
The problem
Nova Core was losing potential buyers at the decision stage. Visitors needed help understanding which laptop was right for them, stronger reasons to trust the business and a clearer path from consideration to enquiry.
Research & diagnosis
I reviewed the buying journey with three questions in mind: could visitors quickly understand the offer, connect product features to their own needs, and identify the enquiry action? The before-and-after project links let visitors compare the original and revised experience directly.
Strategy
The page needed to move beyond listing products and specifications. I centred the messaging on the customer's buying decision, made the value proposition easier to scan and brought reassurance and the next action closer to the decision point.
What I implemented
- Reframed the headline and opening copy around the customer's laptop-buying needs.
- Connected product information to practical customer benefits instead of relying on specifications alone.
- Strengthened reassurance and trust cues around the buying decision.
- Made the WhatsApp enquiry path more direct and visible.
- Kept the original and revised project links available for direct comparison.
Evidence & outcomes
Technical scores are supported by the PageSpeed Insights evidence shown here. Business conversion uplift is not presented as a measured result in this case study.
Project context & my contribution
Client project. My contribution focused on conversion messaging, landing-page structure and the customer enquiry journey.